Agency: JWT
ECD: Sarah Barclay
CD: Billy Faraut
COPYWRITER: Ludovic Marrocco
DIRECTOR: Lieven Van Baelen
PRODUCTION CO: ALLDAYEVERYDAY
“The Robots Are Coming”
Agency: Huge NY
Director: Kid Burro (Madre)
ECD: Diego Nicolau
GCD: David Knights
AD: Gui Nobrega
Copywriter: Marguerite Adragna
AGENCY: SpecialGuest (NY)
ECD: Aaron Duffy
CD: Baz Morais
DIRECTOR: Martin Allais
The holiday season is the biggest shopping season in America with over $422.9B worth of transactions. We partnered with Google and YouTube celebrities to produce the 2015 holiday installment of the 'Awesome Stuff Week' program on YouTube.
All told, we produced 35 original videos on 6 custom sets in less than one month. Two campaigns were launched in successive weeks reviewing popular, trending and undiscovered products on YouTube. The campaign was a rousing success, generating over 6 million views and 7,000 new subscribers.
AGENCY: Huge
DIRECTOR: Paul Trillo
CD: Vidhi Shah
AGENCY: Specialguest
ECD: Aaron Duffy
DIRECTOR: Tim Brown
This spot premiered during the 2020 Oscars.
AGENCY: SPIKEDDB
ECD: SPIKE LEE
COPYWRITER: LEMON ANDERSEN
DIRECTOR: SPIKE LEE
AGENCY: MUH-TAY-ZIK HOF-FER
ECD: Jay Benjamin
ART DIRECTOR: Ryan Gifford
COPYWRITER: Devin Mcgillivary
DIRECTOR: Rosey (Radical Media)
“A Higher Standard”
Agency: Huge NY
Director: Campbell Hooper (Method)
ECD: Diego Nicolau
GCD: Hari Bajwa
AGENCY: JWT
ECD: SARAH BARCLAY
CD: BILLY FARAUT
DIRECTOR: ROMAN VALENT (BRW)
EDITOR: ADAM JENKINS (FEED THE WALRUS)
AGENCY: Specialguest
ECD: Aaron Duffy
DIRECTOR: Karin Zariffa (1stavemachine)
In 2021, Coca-Cola entered the metaverse with the launch of its first digital collectibles. In 2022, I helped produce three new sets of NFTs for Coca-Cola for Halloween, Pride Day and International Friendship Day. In sum, we designed and produced over 4,000 unique, generative NFTs on the Polygon blockchain and a website to launch the campaign. The NFTs continue to be traded on OpenSea.
AGENCY: Vice (Virtue NY)
ECD: Iain Thomas
CD: Kelsey Eaton
AGENCY: SPECIALGUEST
ECD: AARON DUFFY
DIRECTOR: KARIM ZARIFFA
AGENCY: VCCP (NY)
ECD: Ray Del Savio
AD: Brooke Roderick
COPYWRITER: Kelsey Farman
DIRECTOR: Terri Timely (Park Pictures)
AGENCY: Publicis
ECD: Marc Bennett
DIRECTOR: Max Malkin (Prettybird)
EDITOR: Andre Betz (Bug Editorial
AGENCY: Specialguest
ECD: Aaron Duffy
In 2023 we transformed the campus of USC in Los Angeles, CA into a massive and spooky Coca-Cola experience using vending machines to award collectibles and prizes to students.
AGENCY: Specialguest
ECD: Aaron Duffy
DIRECTOR: Tucker Bliss
I spent one year in house at Peloton producing all of their marketing content.
AGENCY: Publicis
CD: Kele Dobrinski
CD: Nessim Higson
DIRECTOR: Sophie Gateau & Francois Vogel (Paranoid)
EDITOR: Emily Spiegelman (Consulate)
AGENCY: Publicis
ECD: Marc Bennett
DIRECTOR: Kevin Thomas (Thomas Thomas)
EDITOR: Bruce Townend (Quarry)
AGENCY: Mediamonks (Production) BBDO (Print & Video) & Vayner Media (Digital)
ECD: Joe Loverying
SENIOR ART DIRECTOR: Marc Klein
SENIOR CD: Melinda Kanipe
DIRECTOR: Joe Wright (Sibling Rivarly)
EDITOR: Chris Hellman
AGENCY: McCann
Director: Peter Berg
AGENCY: JWT
ECD: Jim Hord
ART DIRECTOR: Alexei Beltrone
COPYWRITER: Jay Marsen
DIRECTOR: Karim Zariffa & Bob Partington (1stavemachine)
AGENCY: Specialguest
ECD: Aaron Duffy
DIRECTOR: Tucker Bliss
AGENCY: JWT
ECD: Ben James
CD: Donnell Johnson
COPYWRITER: Justine Cotter
ART DIRECTOR: Raihana Halim
DIRECTOR: Jake Szymanski(Gifted Youth)
EDITOR: Joel Miller (Cut&Run NY)
AGENCY: McCann
Director: JJ Adler
Production Company: m ss ng p eces
AGENCY: JWT
ECD: Jim Hord
CD: Harsh Kapadia
DIRECTOR: Jared Hess (Community)
EDITOR: Mike Douglas (The Cutting Room)
AGENCY: Y&R
ECD: Richard Butt
ART DIRECTOR: Kristi Roberts
COPYWRITER: Jane Cross
Agency: JWT
ECD: Eric Weisberg
CD: Gary Boyd
Director: Ken Arlidge (Aero Films)
Editor: David Cornman (Crew Cuts)
Developed a unique virtual reality installation that provided participants with an extraordinary opportunity to feel the intensity and thrill aboard an America's Cup boat.
By integrating state-of-the-art VR technology with a comprehensive sensory experience, participants were fully transported and immersed in the action, being able to see, hear, and feel every moment.
We recorded 360-degree video footage of the inaugural freshwater America's Cup race in Chicago, meticulously stitched the footage together, and crafted an Oculus Rift experience that placed viewers directly on the boat. We constructed an installation featuring a motorized platform synchronized with the boat's movements, allowing participants to stand as if on the actual vessel. Additionally, we incorporated wind and water spray cues that sync’d with the on-screen action.
AGENCY: Specialguest
ECD: Aaron Duffy
Google Classroom's advanced tools provides students the ability to connect in new ways, the speed to receive real-time assistance, and the flexibility to let students collaborate with parents, teachers and fellow classmates. Meaning less time for busywork and more time for learning.
During the back-to-school season, Google asked us to produce a brand film featuring three diverse classrooms from around the world. One in suburban New Jersey, one in London and another in an Indian village. We heard from real teachers and students as they told us about the exciting ways that Classroom has impacted their learning process. Using the playful theme of mission control, the goal was to introduce teachers to Classroom as a hub for education and invite them to explore it further.
AGENCY: SPECIALGUEST
ECD: AARON DUFFY
COPYWRITER: JONATHAN EMMERLING
AGENCY: JWT
ECD: Eric Weisberg
CD: Dave Wasserman
COPYWRITER: Carl Mallia
ART DIRECTOR: Jordan Young
DIRECTOR: Robert Gilbert (Rooster)
EDITOR: Georgia Dodson (Cut&Run NY)
At the center of Qualcomm's business model is invention. Therefore, all of its communications must show invention and support invention. Subsequently, all communications themselves must be inventive. To amplify Qualcomm’s Why Wait campaign, we created a new experiential program. Through this program, we showcased Qualcomm technology in breakthrough ways, seeing a shift in the way audiences engage with Qualcomm technology.
Enter Inventor Lab, a collaboration with inventors and Qualcomm. Inventor Lab was created out of Qualcomm's passion for inventing and sharing technology that is essential to the health of the tech ecosystem. Through this program, Qualcomm is collaborating with inventors from all around the world who are pushing technology forward and transforming how we live. It is an ongoing program including invention commissions, traveling event activations, and online content.
This experiential program showcases inventive experiences where people can engage with Qualcomm technology first-hand. It is a definitive, actionable statement of support for inventions and inventors accelerating growth and transforming how we live. At the heart of these stories is Qualcomm technology. To capture the hearts and minds of Qualcomm’s target audience, we put the influencers (aka the “Doers”) at the center of this experiential program, by partnering with inventors all around the world.
Through this experiential program, media partners such as Bloomberg, Wired, and Re/Code think of Qualcomm as “the exact kind of sponsor” they want; and, therefore are allowing for deeper integration of Qualcomm into their events. Instead of a traditional sponsorship, we positioned Qualcomm as a meaningful, inventive partner who enhances the events.
Agency: JWT
ECD: Eric Weisberg
CD: Judith Grey
Art Director: Elke Erschfeld
Copywriter: Troy Torrison
Director: Rudy Schwab (Humble)
Agency: JWT
ECD: Eric Weisberg
Art Director: Mark Grundland
Copywriter: Sasha Blejec
Director: Chris Riehl & Mark Kudsi (Motion Theory)
AGENCY: Muh-tay-zik Hof-fer
AGENCY: Y&R
AGENCY: Y&R
AGENCY: Y&R
AGENCY: Y&R
AGENCY: JWT
AGENCY: Cheil
In 2022, during the height of the global Covid pandemic, Samsung maintained it’s prominent presence centerstage at CES in Las Vegas. Expecting a lower turnout due to the pandemic, Samsung wanted to simulcast the event live to any remote participants who still wanted to attend but were not able to, so that they could experience the impressive installation virtually. We erected a successful 3-day live-streaming crew of camera operators and editors to flawlessly bring the event into people’s homes through their computers.
AGENCY: McCann
Agency: JWT
AGENCY: Ogilvy
Director: Henry Scholfield
