In 2021, Coca-Cola entered the metaverse with the launch of its first digital collectibles. In 2022, I helped produce three new sets of NFTs for Coca-Cola for Halloween, Pride Day and International Friendship Day. In sum, we designed and produced over 4,000 unique, generative NFTs on the Polygon blockchain and a website to launch the campaign. The NFTs continue to be traded on OpenSea.

AGENCY: Vice (Virtue NY)

ECD: Iain Thomas

CD: Kelsey Eaton