AGENCY: Cheil

In 2022, during the height of the global Covid pandemic, Samsung maintained it’s prominent presence centerstage at CES in Las Vegas. Expecting a lower turnout due to the pandemic, Samsung wanted to simulcast the event live to any remote participants who still wanted to attend but were not able to, so that they could experience the impressive installation virtually. We erected a successful 3-day live-streaming crew of camera operators and editors to flawlessly bring the event into people’s homes through their computers.