Developed a unique virtual reality installation that provided participants with an extraordinary opportunity to feel the intensity and thrill aboard an America's Cup boat.

By integrating state-of-the-art VR technology with a comprehensive sensory experience, participants were fully transported and immersed in the action, being able to see, hear, and feel every moment.

We recorded 360-degree video footage of the inaugural freshwater America's Cup race in Chicago, meticulously stitched the footage together, and crafted an Oculus Rift experience that placed viewers directly on the boat. We constructed an installation featuring a motorized platform synchronized with the boat's movements, allowing participants to stand as if on the actual vessel. Additionally, we incorporated wind and water spray cues that sync’d with the on-screen action.